Optimizing Risk Messages for Waterpipe Tobacco Cessation in Young Adults
Purpose
The objective of this study is to examine whether messages conveying the harms and addictiveness of waterpipe (i.e., hookah) tobacco delivered by mobile phone multimedia messaging (MMS) are effective for promoting hookah tobacco cessation among young adults ages 18 to 30 years.
Condition
- Hookah Smoking
Eligibility
- Eligible Ages
- Between 18 Years and 30 Years
- Eligible Genders
- All
- Accepts Healthy Volunteers
- Yes
Inclusion Criteria
- Age between 18 and 30 - Smoked hookah tobacco within the last 30 days and smokes hookah tobacco on at least a monthly basis - Has access the internet to complete study procedures - Has personal mobile phone to complete study procedures
Exclusion Criteria
- Age less than 18 or greater than 30 - Has not smoked hookah tobacco in the last 30 days or does not smoke hookah tobacco on at least a monthly basis - Does not have access to the internet to complete study procedures - Does not have a personal mobile phone to complete study procedures
Study Design
- Phase
- N/A
- Study Type
- Interventional
- Allocation
- Randomized
- Intervention Model
- Parallel Assignment
- Intervention Model Description
- This is a randomized trial with 3 groups: 1) Control group that receives no study messages; 2) Untailored message group that receives general messages about the risks of hookah tobacco; 3) Tailored message group that receives messages about the risks of hookah tobacco that are personalized to their hookah tobacco use behavior and beliefs.
- Primary Purpose
- Prevention
- Masking
- None (Open Label)
Arm Groups
| Arm | Description | Assigned Intervention |
|---|---|---|
|
No Intervention Control |
Participants in the control group receive no study messages |
|
|
Experimental Untailored Messages |
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. |
|
|
Experimental Tailored Messages |
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. |
|
More Details
- Status
- Completed
- Sponsor
- Georgetown University
Study Contact
Detailed Description
The purpose of this study is to test the effects of messages communicating the risks (i.e., health harms, addictiveness) of hookah tobacco delivered via mobile multimedia messaging for promoting hookah tobacco cessation. The study will also compare two messaging approaches, a standard untailored approach where all participants receive the same message content, and a tailored messaging approach where message content is personalized to baseline measures of hookah tobacco use behavior and beliefs and interactively to exchanges that occur via mobile messaging sent and received during the exposure period. The study includes young adults ages 18 to 30 who are current hookah tobacco smokers. Eligible participants are young adults ages 18 to 30 years who have smoked hookah tobacco at least once in the past month, smoke hookah tobacco on at least a monthly basis, and have access to the internet and a personal mobile phone to complete study procedures. Study participants will complete a baseline survey online, and all participants will receive standard information about the risks of hookah tobacco. Then participants will be randomly assigned to one of three groups: control group, untailored message group, tailored message group. Participants in the untailored and tailored message group will receive messages sent to their mobile phones communicating the risks of hookah tobacco for a 6 week period. All participants will complete follow-up surveys online 6 weeks after baseline, 3 months later, and 6 months later.